Marketing to the Archetypes

So yeah, Laura Jane and I have been talking about some crazy crazy crazy shit lately, and making all kinds of progress into weird areas of knowledge. I don’t have much time to explain it right now, cause I am at work, but I just wanted to throw in some links I found for later reference.

We were talking a lot about how media and corporations take advantage of existing human archetypes, in order to sell products and ideas. Anyway, that led me to the clever notion of looking up the phrase “marketing to the archetypes” on Google.

Heres some links.

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
  • Archetypal Analysis in Marketing Research
  • Archetypes101

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    This entry was written by Tim Boucher, posted on June 23, 2003 at 4:50 pm.

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