Alright. I’m well aware that I am easily excitable individual, and that almost everything that I post in my blog, I say “Oh my god! You have to read this, its the best thing ever!” And that get’s kind of overwhelming, cause it paints everything in the same kind of color. Which is why I try to provide some context, and you get to decide whether or not it sounds important enough for YOU to get excited about.
Anyway, I just came across the cluetrain manifesto, which I am absolutely 1,000,000% shocked that I have never come across before this. It’s simply startling. It’s about how the “conversation” of the internet is fundamentally changing how business is done. And, unlike most sort of white paper-style crap like this, its written in an honest, down-to-earth human tone.
Check out the introductory paragraphs, and then the 95 theses section. And also, the entire book is available free online. I love when people do that. This is seriously something important for anyone involved in business on the internet to read.
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