This article is crazy:

“Brand names have become so abundant that in France they account for two out of every five words an average person knows, according to a study being carried out by French branding company Nomen.

…’The distinction between brand names and ordinary words is becoming quite blurred,’ Botton told Reuters.

‘This is bad news for companies that have invested a lot of money in branding a product, but for the general public I see advantages. Brand names are more international than words and they are creating a new Esperanto, which I rather like.’”