Advertising Literacy & Dissecting Images
This is a pretty cool project I just found called ‘Artful Truth-Healthy Propaganda Arts Project’ which
- …aims to help teachers boost their students’ visual literacy by dissecting images associated with popular tobacco advertising. Created by The Wolfsonian-FIU, an acclaimed Miami Beach museum operated by Florida International University, the program helps young people learn to identify and discuss signs, symbols, logos, slogans, characters and other components of ads for such everyday products such as Kellogg’s Corn Flakes and GAP clothing. Once primed, students examine the visual language used in print ads for Camel and Kool cigarettes.
That seems like a great thing to teach kids actually, but why stop at smoking? Why not get them to realize as well that Corn Flakes and the Gap are also out to fuck them over? Why not have them then look at official communications from the government, as well as school administrators, history books, parents, the evening news? Why not really teach them to use this skill? There are millions of people and groups out there who are vying for control of your mind. Most of them far less obvious than tobacco companies.
Oh, here’s their actual homepage. You can also download curriculum materials (pdf), it seems - although it’s nothing too special.

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