Memory modeling

I remember reading an article maybe a year ago about a new field in advertising, which deals with influencing people’s memories of shopping experiences after it’s all over. Has anybody else seen this? Can you send me a link? I can’t find it. Maybe somebody influenced my memory so that I only thought I remembered it, instead of actually really remembering it.

I feel like Philip K. Dick would have a lot to say about all of this.


- END -

ASSOCIATED CONTENT @TMBCHR (Auto-Generated)

This entry was written by Tim Boucher, posted on January 21, 2004 at 10:40 pm.

permalink.

RSS feed for this post.

Both comments and trackbacks are currently closed.

Public Domain Where Applicable, Copy Left Where Not, Universal Free Realms Everyware Else for 2009 and for forever.the timboucher experience. No rights reserved.