I was just looking over what I had written/pasted in about brands and religion the other day, and was reminded of a part of Philip K Dick’s essay: How to Build a Universe That Doesn’t Fall Apart Two Days Later. He talks about how a German translator of one of his books mistakenly translated “I am the Word,” as “I am the brand name.”

It was a reference to the Christian concept of the Logos, or the eternal Word of God, as found in John 1:1

In the beginning was the Word, and the Word was with God, and the Word was God.

There’s a ton of cool stuff out there about this idea of the Logos, but I’ll come back to that later on.