Just came across this rather obtusely titled article, The Postmodern Turn form Stories-as-Objects to Stories-in-Context Methods, which reminded me of a weird obscure field of that folklorists sometimes get into, called “Corporate Folklore.”

From an article about it on CNN.com, they’re giving examples of work folklorists do within companies, since they are trained in “cultures”:

“Everyone else in the company had a business background,” Goodwin explained. “But he had the knowledge about cultures. And if two companies are merging, he would meet with the staffs of the companies and assess the different corporate cultures. That folklorist then developed a plan that would allow the merger of the cultures, raise issues and point out where the landmines were before the problems would even start.”