Just found a referral to my site from somebody looking for “Brand Religion”. I’ve written about the connection between the two before, but just did a search myself on the topic, and found a handful of items I want to come back and check out later:

1. A book titled, Corporate Religion: Building a Strong Company Through Personality and Corporate Soul
2. Interview with Jesper Kunde, author of above book.
3. Informational graphics about Kunde’s book.
4. Brand Religion in conversation with Janine Hofmeyer
5. Brand religion from the Hindu Online
6. History of the Brand on Google Answers