PR, Perception Management & Blogs

I have been giving some more thought to items I raised in my post about blogs written by PR people. I’m looking around for research and writing to support and flesh out the idea. I have come up with a few good things so far.

The first thing is I happened upon the term “perception management” which is in vogue nowadays. Apparently this term was cooked up by the US military or the intelligence agencies. Wikipedia credit’s their definition as:

    Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator’s objectives. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations.

Along those lines, I found a few articles with some interesting points about perception management. I’m gonna go back through these individually later for good quotes to mine, but here they are for now:

  1. Jon Stewart v. ‘Perception Management’
  2. Lost History: CIA’s Perception Management
  3. How To Sell a War: The Rendon Group deploys ‘perception management’ in the war on Iraq

And besides that I found a website called the New PR Wiki which has lots of resources which look promising which deal with corporate blogging, PR and associated topics. There seems to be a slew of articles linked here. Here is a selection of articles they link to which I want to come back and read:

  1. Corporate blogging survey
  2. Sneaky PR People Discover Blogs
  3. Blog Relations… three chords and the truth
  4. Bloggers Causing Shift In How The Public Gets News; PR People Need To Learn To Deal With New Gatekeepers
  5. The PR Lessons of a Clueless BLOG Pitch
  6. Contacting me: High-tech PR in the age of blogs
  7. Blogs: Ignore Them At Your Peril
  8. Press Release, Spam, What’s The Difference?

Lots more to look through and think about here… Also, here are a bunch of links I stole from Mike’s bookmarks:

  1. Global PR Blog Week 1.0 (links to articles)
  2. PR People, Take Blogs Seriously
  3. CorporatePR (blog)
  4. Blogs & Google PageRank
  5. Blogs as a website promotional tool
  6. Telling brand stories
  7. PR Function To Head Up New Blog Brand Threat
  8. Blogging For More Sales, To Influence the Media and Show Your Expertise

- END -

ASSOCIATED CONTENT @TMBCHR (Auto-Generated)

This entry was written by Tim Boucher, posted on November 17, 2004 at 2:05 pm.

permalink.

RSS feed for this post.

Both comments and trackbacks are currently closed.

Public Domain Where Applicable, Copy Left Where Not, Universal Free Realms Everyware Else for 2009 and for forever.the timboucher experience. No rights reserved.