the timboucher experience

While I’m on the topic of Pepsi One, I thought I’d bring up a weird occult correlation I spotted in their new billboard advertising campaign. If you haven’t seen the billboards, you can also check out the Flash version at Oneify.com. The ad campaign seems to consist of a variety of characters, maybe a dozen or so, holding hands, coming together - presumably to “Oneify.” Each character seems to represent a different archetypal principal of some kind. Each one is given a particular name and description if you mouse over it. They all have a weird archetypal name, like the astronaut is called “The Weightless One” and he’s holding hands with a little green three-eyed alien called “The Foreign One.”

Anyway, you can look at the rest and see for yourself. The reason I got started thinking these figures were “archetypal” though is that they each seem to represent some different weird kind of force. Like technology, or creativity, or youth, or nature, etc. The most interesting one, in my opinion, is the one labelled “The Illest One.” I guess he’s supposed to be a “B-Boy” and is doing that breakdancing move where you spin on your head. The weird part though is that he’s in almost exactly the same pose as the Hanged Man card in the Tarot deck. Check it out:

That’s just such a clear-cut correlation that it makes me really wonder if they nabbed it from the Tarot - especially since all their figures taken together seem to fit together into sort of a modernized Tarot on their own. Here’s a good page on the meaning of the Hanged Man:

The Hanged Man, in similar fashion, is a card about suspension, not life or death. This is a time of trial or meditation, selflessness, sacrifice, prophecy. The Querent stops resisting; instead he makes himself vulnerable, sacrifices his position or opposition, and in doing so, gains illumination. Answers that eluded him come clear, solutions to problems are found. He sees the world differently, has almost mystical insights. This card can also imply a time when everything just stands still, a time of rest and reflection before moving on. Things will continue on in a moment, but for now, they float, timeless.

The whole thing about “floating” is interesting because he’s also holding hands with the astronaut, who they call “The Weightless One.” Right after the Hanged Man/Illest One comes “The Loud One” who is a rock musician with a flying-V guitar. Sort of interesting if you try to read them all in sequence, as there being some kind of idea about going “out into the depths” with the astronaut - coming back down with the B-Boy, having the world turned “upside down” and then resting, recuperating before you explode outward with the electric energy of “The Loud One.” It’d be interesting to sit down and analyze the whole ad campaign from this sort of archetypal-symbolic archetypal angle and see what you could come up with. My guess is quite a bit.

Also while we’re rambling about Pepsi One, I recommend at least browsing over this page about the dangers of the Splenda sweetener they are using in it. Apparently, chlorinated sugar molecules - which form the basis of it - are also found in pesticides, like DDT. What a wonderful world we live in that this shit can get passed off as food and nobody even notices.

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