Choices, Choices, Choices

Sometimes even the stupidest conspiracy theories have useful bits in them. This comes from a rather alarmist and ridiculous article about how the Beatles and all English rock from the 1960’s were invented by the Tavistock Institute and foisted on an unsuspecting America as a covert form of mind control. I might go into some of the preposterous particulars of that idea later on, but I wanted to grab hold of an idea in this article they are calling “future shocks”. It’s supposed to be something like engineering a massive amount of radical changes all at once to overwhelm somebody’s mind. They also quote an allegedly “secret” Tavistock document that calls it: “physical and psychological distress arising from the excess load on the decision-making mechanism of the human mind.”

Conspiracy theory or no, the basic principle seems definitely sound. You overwhelm somebody with a million and one choices, and before you know it, they surrender their decision-making power. They basically want to be told what to do and not have to sort through all the messy particulars. A real-life example might be if you’re buying a new car or a computer, and the salesman sits down with you and asks you to go through an enormous list of options and add-ons. After hearing the first couple and not really having a solid technical grounding, it’s easy to lose focus. By the end of it, you might just be inclined to uncritically say, “Uh yeah, I’ll take them all.”

Kind of interesting to think of this used intentionally as a means of social engineering. Most people say they want the freedom to decide, but what they really want is the feeling of expertise and the freedom to let somebody else decide.


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6 Comments

  1. Posted July 12, 2005 at 4:53 pm | Permalink

    kind of true, alas. the illusion of choice is more seductive than real choice. goes a long way to explain the new age movement, where everyone is free to ‘create their own reality’ and most of them come up with the same bullocks about channeled masters, crystal healing, ’shamanic wisdom’ and ‘the new physics’.

    Personally I think it’s all A SATANIC PLOT!!!

  2. Posted July 12, 2005 at 6:31 pm | Permalink

    The lyrics to DEVO’s “Freedom Of Choice” illustrate that point effectively.

    Have you ever researched DEVO’s “de-evolution” theory? It’s all quackery designed to help sell albums, but it’s also some of the funniest stuff to come down the pike in a long time… and given today’s societal climate, it was all eerily prophetic to boot.

  3. Posted July 12, 2005 at 7:03 pm | Permalink

    ifyou`ve ever been to walmart you`ll believe in devolution.

  4. Posted July 12, 2005 at 7:48 pm | Permalink

    yeah i know a bit about the de-volution thing!

    devo based it on this crazy book called ‘the beginning was the end.’ it was this divinely inspired (so the author claimed) treatise on how humanity devolved from these crazy brain-eating cannibal apes who literally gained knowledge by eating brains. when they stopped doing this, it drove them crazy & that’s what led to our current state.

    man, i wish i could find that book somewhere. it’s obvious bs, but what crazy read that would be! i’ll have to do some searching . . . .

  5. Posted July 12, 2005 at 7:51 pm | Permalink

    Oh yeah, I’ve seen references to that book.

  6. Posted July 12, 2005 at 10:01 pm | Permalink

    remember that post I wrote by Brian Zero about how people worship the idea of “choice”? He was saying something similar, about how we are all overwhelmed by information so that we can’t make choices. His two slogans:

    “Burn books, not people”
    “Pro-Abortion, Anti-Choice”

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