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	<title>Comments on: Beliefnet Brand Study</title>
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	<pubDate>Sun, 22 Nov 2009 12:29:41 +0000</pubDate>
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		<title>By: The Sacred Grove &#187; Are You a Metro-Spiritual?</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-7656</link>
		<dc:creator>The Sacred Grove &#187; Are You a Metro-Spiritual?</dc:creator>
		<pubDate>Fri, 11 Nov 2005 22:01:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-7656</guid>
		<description>[...] , just like about 15,000 other people who join every 24 hours.  I share Tim Bucher&#8217;s opinion that it is a bland, vanilla packaging and processing of spirituality. [...]</description>
		<content:encoded><![CDATA[<p>[...] , just like about 15,000 other people who join every 24 hours.  I share Tim Bucher&#8217;s opinion that it is a bland, vanilla packaging and processing of spirituality. [...]</p>
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		<title>By: Metrospirituality: Shopping Is a Feeling	- 
	Pop Occulture</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-7576</link>
		<dc:creator>Metrospirituality: Shopping Is a Feeling	- 
	Pop Occulture</dc:creator>
		<pubDate>Thu, 10 Nov 2005 04:54:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-7576</guid>
		<description>[...] ir growth patterns. 	And now the same thing is poised to happen with religion. Whatever my dislikes for their approach, I consider Beliefnet to be bellwether of all thi [...]</description>
		<content:encoded><![CDATA[<p>[...] ir growth patterns. 	And now the same thing is poised to happen with religion. Whatever my dislikes for their approach, I consider Beliefnet to be bellwether of all thi [...]</p>
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		<title>By: human</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6513</link>
		<dc:creator>human</dc:creator>
		<pubDate>Wed, 28 Sep 2005 01:27:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6513</guid>
		<description>you were coming back here hoping Tim had changed?

i cant stand that "older than you" comment....  as if "older" people have figured anything out either lol....

&lt;blockquote&gt;Good luck with your new digs.&lt;/blockquote&gt;

corny man.  

and then when folks sugar coat their low blows with "I really respect what you do and blah blah blah" its sooooooooooo  annoying..

&lt;blockquote&gt;and Iâ€™m still a fan of what you do.&lt;/blockquote&gt;

and fans are usually the ones who expect you to conform to what their vision of you is...  its a weird phenomena.

well, thats just my opinion....

one
human?
</description>
		<content:encoded><![CDATA[<p>you were coming back here hoping Tim had changed?</p>
<p>i cant stand that &#8220;older than you&#8221; comment&#8230;.  as if &#8220;older&#8221; people have figured anything out either lol&#8230;.</p>
<blockquote><p>Good luck with your new digs.</p></blockquote>
<p>corny man.  </p>
<p>and then when folks sugar coat their low blows with &#8220;I really respect what you do and blah blah blah&#8221; its sooooooooooo  annoying..</p>
<blockquote><p>and Iâ€™m still a fan of what you do.</p></blockquote>
<p>and fans are usually the ones who expect you to conform to what their vision of you is&#8230;  its a weird phenomena.</p>
<p>well, thats just my opinion&#8230;.</p>
<p>one<br />
human?</p>
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		<title>By: Robert in Phoenix</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6511</link>
		<dc:creator>Robert in Phoenix</dc:creator>
		<pubDate>Wed, 28 Sep 2005 01:07:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6511</guid>
		<description>I returned to see what my comments had generated and I pretty much expected what was written.  Your last post, Tim, was very telling.  It's not about begging people to read your site and what I am saying surely are not "threats".  It's interesting that you would mention "money" and "support."  You allow us to share opinions, which are of some value to you or else you wouldn't be letting us comment.  If you want to look at give and take, you are not giving me something for free if I participate in it and add to the discourse where YOU learn.  When I made comments about the Santisima Muerte, for example, you thanked me for my contribution.  I was (your words) "giving YOU something for free," too, if you want to look at it from the perspective of subjective worth.  I took time to contribute (I didn't have to) and you learned something about a posted topic from someone with a firsthand knowledge that you do not possess.  We all learn from this Socratic process; we all give and take.  I enjoy your postings, but when entire threads turn into just "flames," what is accomplished?  Please look at this carefully.  It all really tends to demean the stellar content found here and your wonderful work.  

I think in time, this all will change as you might not feel you have to prove anything to anyone.  

"Human" please re-read my post.  I'm certainly not calling names, trying to be "eloquently dissing" or "railing" against anyone.  

Good luck, Tim, and I'm still a fan of what you do.  I'm sure our paths will cross in the future...  Respectfully, ---Robert</description>
		<content:encoded><![CDATA[<p>I returned to see what my comments had generated and I pretty much expected what was written.  Your last post, Tim, was very telling.  It&#8217;s not about begging people to read your site and what I am saying surely are not &#8220;threats&#8221;.  It&#8217;s interesting that you would mention &#8220;money&#8221; and &#8220;support.&#8221;  You allow us to share opinions, which are of some value to you or else you wouldn&#8217;t be letting us comment.  If you want to look at give and take, you are not giving me something for free if I participate in it and add to the discourse where YOU learn.  When I made comments about the Santisima Muerte, for example, you thanked me for my contribution.  I was (your words) &#8220;giving YOU something for free,&#8221; too, if you want to look at it from the perspective of subjective worth.  I took time to contribute (I didn&#8217;t have to) and you learned something about a posted topic from someone with a firsthand knowledge that you do not possess.  We all learn from this Socratic process; we all give and take.  I enjoy your postings, but when entire threads turn into just &#8220;flames,&#8221; what is accomplished?  Please look at this carefully.  It all really tends to demean the stellar content found here and your wonderful work.  </p>
<p>I think in time, this all will change as you might not feel you have to prove anything to anyone.  </p>
<p>&#8220;Human&#8221; please re-read my post.  I&#8217;m certainly not calling names, trying to be &#8220;eloquently dissing&#8221; or &#8220;railing&#8221; against anyone.  </p>
<p>Good luck, Tim, and I&#8217;m still a fan of what you do.  I&#8217;m sure our paths will cross in the future&#8230;  Respectfully, &#8212;Robert</p>
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		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6491</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Tue, 27 Sep 2005 21:51:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6491</guid>
		<description>Yeah, I mean, I thought I summed it up really well when I wrote in the original piece:

&lt;blockquote&gt;Their approach doesnâ€™t particularly appeal to me, mainly because I like a healthy dose of &lt;strong&gt;fire&lt;/strong&gt; in the belly when it comes to the discussion and exploration of religion. I donâ€™t want people to set aside their differences, I want people to confront them head on!&lt;/blockquote&gt;

People can threaten me all they want about not reading my site anymore, but guess what! You're not giving me money or supporting me. Instead I'm giving YOU something for free. And I've been doing it whether people like it or not for years now.</description>
		<content:encoded><![CDATA[<p>Yeah, I mean, I thought I summed it up really well when I wrote in the original piece:</p>
<blockquote><p>Their approach doesnâ€™t particularly appeal to me, mainly because I like a healthy dose of <strong>fire</strong> in the belly when it comes to the discussion and exploration of religion. I donâ€™t want people to set aside their differences, I want people to confront them head on!</p></blockquote>
<p>People can threaten me all they want about not reading my site anymore, but guess what! You&#8217;re not giving me money or supporting me. Instead I&#8217;m giving YOU something for free. And I&#8217;ve been doing it whether people like it or not for years now.</p>
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		<title>By: human</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6490</link>
		<dc:creator>human</dc:creator>
		<pubDate>Tue, 27 Sep 2005 21:34:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6490</guid>
		<description>&lt;blockquote&gt;Sorry, Tim, your â€œFUCKING LOSERS!â€ comment is causing me to distance myself from you once again. I thought with the new spiffy web site your discourse had changed, but what originally turned me off about your site, how you â€œrail against the dumbasses,â€ and flame anyone/anything that disagrees with you or you find disagreeable, is still present. I came back to your site because of the Ran interview and felt hopeful to see that things had changed. I have always liked your content, which I still think is excellent (I even contributed my two cents on the Santisima Muerte thread). You will probably dismiss me as yet another â€œdumbassâ€ but take it from someone who is much older than you, â€œrailingâ€ against these people/things gets you nowhere. What is accomplished? I am not a Christian but I find it helpful to take the advice of Jesus in Matthew when he says â€œshake the dust off your feetâ€ and move on to others who want to hear what you have to say when you are confronted with the disagreeable. Too much energy is wasted by flaming. Keep up your content. Shouldnâ€™t that be enough? Laying people to waste doesnâ€™t help anyone. Good luck with your new digs.&lt;/blockquote&gt;

i love it when people complain about something somebody does and are at the same time doing exactly what they are complaining about.

i probably do it myself even...  it definitly weird though...

what i dont get is why people get so easily offended by i guess "harsh" language while eloquently dissing the shit out of somebody is acceptable...  i dunno, arguments &#38; insults that i know are bullshit but are worded "nicely" piss me off more...  i mean, if you got a point, and it can be summed up nicely in "FUCKING LOSERS!" why not?  i mean...  what if Jesus said it? lol....

anyways, i suppose my point would be, wow your being easy on him Tim, thats nice of you......

i think you were right on the money, if you are to embaressed to ask questions about your OWN RELIGION!!!  you are a fucking loser...  and i think you described well why right after....

one
human?</description>
		<content:encoded><![CDATA[<blockquote><p>Sorry, Tim, your â€œFUCKING LOSERS!â€ comment is causing me to distance myself from you once again. I thought with the new spiffy web site your discourse had changed, but what originally turned me off about your site, how you â€œrail against the dumbasses,â€ and flame anyone/anything that disagrees with you or you find disagreeable, is still present. I came back to your site because of the Ran interview and felt hopeful to see that things had changed. I have always liked your content, which I still think is excellent (I even contributed my two cents on the Santisima Muerte thread). You will probably dismiss me as yet another â€œdumbassâ€ but take it from someone who is much older than you, â€œrailingâ€ against these people/things gets you nowhere. What is accomplished? I am not a Christian but I find it helpful to take the advice of Jesus in Matthew when he says â€œshake the dust off your feetâ€ and move on to others who want to hear what you have to say when you are confronted with the disagreeable. Too much energy is wasted by flaming. Keep up your content. Shouldnâ€™t that be enough? Laying people to waste doesnâ€™t help anyone. Good luck with your new digs.</p></blockquote>
<p>i love it when people complain about something somebody does and are at the same time doing exactly what they are complaining about.</p>
<p>i probably do it myself even&#8230;  it definitly weird though&#8230;</p>
<p>what i dont get is why people get so easily offended by i guess &#8220;harsh&#8221; language while eloquently dissing the shit out of somebody is acceptable&#8230;  i dunno, arguments &amp; insults that i know are bullshit but are worded &#8220;nicely&#8221; piss me off more&#8230;  i mean, if you got a point, and it can be summed up nicely in &#8220;FUCKING LOSERS!&#8221; why not?  i mean&#8230;  what if Jesus said it? lol&#8230;.</p>
<p>anyways, i suppose my point would be, wow your being easy on him Tim, thats nice of you&#8230;&#8230;</p>
<p>i think you were right on the money, if you are to embaressed to ask questions about your OWN RELIGION!!!  you are a fucking loser&#8230;  and i think you described well why right after&#8230;.</p>
<p>one<br />
human?</p>
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		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6485</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Tue, 27 Sep 2005 21:12:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6485</guid>
		<description>Whatever works for you, Robert. Everybody's free to approach things their own way. I'm not interested in begging anybody to read my site. </description>
		<content:encoded><![CDATA[<p>Whatever works for you, Robert. Everybody&#8217;s free to approach things their own way. I&#8217;m not interested in begging anybody to read my site.</p>
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		<title>By: Robert in Phoenix</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6484</link>
		<dc:creator>Robert in Phoenix</dc:creator>
		<pubDate>Tue, 27 Sep 2005 21:08:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6484</guid>
		<description>Sorry, Tim, your "FUCKING LOSERS!" comment is causing me to distance myself from you once again.  I thought with the new spiffy web site your discourse had changed, but what originally turned me off about your site, how you "rail against the dumbasses," and flame anyone/anything that disagrees with you or you find disagreeable, is still present.  I came back to your site because of the Ran interview and felt hopeful to see that things had changed.  I have always liked your content, which I still think is excellent (I even contributed my two cents on the Santisima Muerte thread).  You will probably dismiss me as yet another "dumbass" but take it from someone who is much older than you, "railing" against these people/things gets you nowhere.  What is accomplished?  I am not a Christian but I find it helpful to take the advice of Jesus in Matthew when he says "shake the dust off your feet" and move on to others who want to hear what you have to say when you are confronted with the disagreeable.  Too much energy is wasted by flaming.  Keep up your content.  Shouldn't that be enough?  Laying people to waste doesn't help anyone.  Good luck with your new digs.</description>
		<content:encoded><![CDATA[<p>Sorry, Tim, your &#8220;FUCKING LOSERS!&#8221; comment is causing me to distance myself from you once again.  I thought with the new spiffy web site your discourse had changed, but what originally turned me off about your site, how you &#8220;rail against the dumbasses,&#8221; and flame anyone/anything that disagrees with you or you find disagreeable, is still present.  I came back to your site because of the Ran interview and felt hopeful to see that things had changed.  I have always liked your content, which I still think is excellent (I even contributed my two cents on the Santisima Muerte thread).  You will probably dismiss me as yet another &#8220;dumbass&#8221; but take it from someone who is much older than you, &#8220;railing&#8221; against these people/things gets you nowhere.  What is accomplished?  I am not a Christian but I find it helpful to take the advice of Jesus in Matthew when he says &#8220;shake the dust off your feet&#8221; and move on to others who want to hear what you have to say when you are confronted with the disagreeable.  Too much energy is wasted by flaming.  Keep up your content.  Shouldn&#8217;t that be enough?  Laying people to waste doesn&#8217;t help anyone.  Good luck with your new digs.</p>
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		<title>By: Pop Occulture  &#187; Just Like Heaven</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6407</link>
		<dc:creator>Pop Occulture  &#187; Just Like Heaven</dc:creator>
		<pubDate>Tue, 27 Sep 2005 00:27:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6407</guid>
		<description>[...] t Like Heaven 	 			 					A few people thought I was being needlessly harsh in my recent brand analysis of the popular spiritual website, Beliefnet. So for those skep [...]</description>
		<content:encoded><![CDATA[<p>[...] t Like Heaven</p>
<p> 					A few people thought I was being needlessly harsh in my recent brand analysis of the popular spiritual website, Beliefnet. So for those skep [...]</p>
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		<title>By: alistair</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6402</link>
		<dc:creator>alistair</dc:creator>
		<pubDate>Mon, 26 Sep 2005 23:21:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6402</guid>
		<description>beliefnet`s logo looks like a cross between a stirred ying/yang symbol and the nutrasweet logo. a mixing-blending and sweetening of religions? sounds a bit like multi-culturalism(socialism). 
branding is a mark left in the flesh from a fire-heated iron in the shape of letters, numbers and symbols to mark cattle. the corporate logo is is designed to burn into the consciousness in a similar way. the methods are certainly occult. even the ad agencies have little clue 9or they`re not telling.). it is fascinating to see the emergence of some actual data on the subject compared to the hyperbole in the traditional media.
i am eager to build a brand  for tools4change and have spent many hours searching for real advice on how to do it. the consistant advice i get is repitition. the more times a person sees your thing the more they want it. other than that it seems to be pay to play. large corporations have big budgets for ad campaigns and when they fail they just don`t pay a shareholder dividend. we have to get it right the first time.</description>
		<content:encoded><![CDATA[<p>beliefnet`s logo looks like a cross between a stirred ying/yang symbol and the nutrasweet logo. a mixing-blending and sweetening of religions? sounds a bit like multi-culturalism(socialism).<br />
branding is a mark left in the flesh from a fire-heated iron in the shape of letters, numbers and symbols to mark cattle. the corporate logo is is designed to burn into the consciousness in a similar way. the methods are certainly occult. even the ad agencies have little clue 9or they`re not telling.). it is fascinating to see the emergence of some actual data on the subject compared to the hyperbole in the traditional media.<br />
i am eager to build a brand  for tools4change and have spent many hours searching for real advice on how to do it. the consistant advice i get is repitition. the more times a person sees your thing the more they want it. other than that it seems to be pay to play. large corporations have big budgets for ad campaigns and when they fail they just don`t pay a shareholder dividend. we have to get it right the first time.</p>
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		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6392</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 20:31:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6392</guid>
		<description>Now that we're on the topic of data-mining, I'm also very curious as to what extent Beliefnet engages in activities related to &lt;a href="http://www.timboucher.com/journal/2005/09/26/data-mining-by-buzzmetrics/" rel="nofollow"&gt;companies like BuzzMetrics and Umbria Communications&lt;/a&gt;. They could be developing very accurate depictions of how all different types of people talk and think about religion, and then developing very particular tailored items to suit those market segments.</description>
		<content:encoded><![CDATA[<p>Now that we&#8217;re on the topic of data-mining, I&#8217;m also very curious as to what extent Beliefnet engages in activities related to <a href="http://www.timboucher.com/journal/2005/09/26/data-mining-by-buzzmetrics/" rel="nofollow">companies like BuzzMetrics and Umbria Communications</a>. They could be developing very accurate depictions of how all different types of people talk and think about religion, and then developing very particular tailored items to suit those market segments.</p>
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		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6381</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 19:16:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6381</guid>
		<description>Yeah, I don't know. I still think that their content is absolutely boring as all get out. Check out this review of the new &lt;a href="http://www.beliefnet.com/story/175/story_17528_1.html" rel="nofollow"&gt;Reese Witherspoon ghost romance movie&lt;/a&gt;. So stupid! Actually, I'll post about this by itself later, cause I think it's really funny the way they reviewed it. </description>
		<content:encoded><![CDATA[<p>Yeah, I don&#8217;t know. I still think that their content is absolutely boring as all get out. Check out this review of the new <a href="http://www.beliefnet.com/story/175/story_17528_1.html" rel="nofollow">Reese Witherspoon ghost romance movie</a>. So stupid! Actually, I&#8217;ll post about this by itself later, cause I think it&#8217;s really funny the way they reviewed it.</p>
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		<title>By: human</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6379</link>
		<dc:creator>human</dc:creator>
		<pubDate>Mon, 26 Sep 2005 19:07:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6379</guid>
		<description>&lt;blockquote&gt;â€œWho cares about institutions?â€&lt;/blockquote&gt;

lol, Steve Waldman i bet....

corporate institutions that is....  whats the difference really?

i dunno, seems like spiritual warfare to me.....  "Lets destroy Relgion and increase Ad Revenue!!!"

is beliefnet actually good for anything besides banner space?</description>
		<content:encoded><![CDATA[<blockquote><p>â€œWho cares about institutions?â€</p></blockquote>
<p>lol, Steve Waldman i bet&#8230;.</p>
<p>corporate institutions that is&#8230;.  whats the difference really?</p>
<p>i dunno, seems like spiritual warfare to me&#8230;..  &#8220;Lets destroy Relgion and increase Ad Revenue!!!&#8221;</p>
<p>is beliefnet actually good for anything besides banner space?</p>
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		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6378</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 19:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6378</guid>
		<description>I have to say, I'm actually learning a TON of stuff from this brand study. Obviously they are doing some things really right, and I'd love to figure out how to adapt elements of it for my own use.</description>
		<content:encoded><![CDATA[<p>I have to say, I&#8217;m actually learning a TON of stuff from this brand study. Obviously they are doing some things really right, and I&#8217;d love to figure out how to adapt elements of it for my own use.</p>
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		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6377</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 19:04:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6377</guid>
		<description>Another pretty good article about them from 2001 from Christianity Today:

http://www.christianitytoday.com/ct/2001/003/2.36.html</description>
		<content:encoded><![CDATA[<p>Another pretty good article about them from 2001 from Christianity Today:</p>
<p><a href="http://www.christianitytoday.com/ct/2001/003/2.36.html" rel="nofollow"></a><a href='http://www.christianitytoday.com/ct/2001/003/2.36.html'>http://www.christianitytoday.com/ct/2001/003/2.36.html</a></p>
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	<item>
		<title>By: human</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6376</link>
		<dc:creator>human</dc:creator>
		<pubDate>Mon, 26 Sep 2005 19:01:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6376</guid>
		<description>from beliefnet's  media &#38; information page:

http://www.beliefnet.com/mediakit/media.htm

&lt;blockquote&gt;â€¢ More people use the Internet for religious or spiritual activities than have:
â€¢ gambled online
â€¢ used Web auction sites
â€¢ traded stocks online
â€¢ used Internet-based dating services

â€¢ 64% of wired American's (nearly 82 million people) have used the Internet for spiritual or religious purposes

â€¢ More than 4.5 MM people a day get religious or spiritual material online

â€¢ Most Americans think spirituality is important to their lives
â€¢ 61% general public said, religion is â€œvery importantâ€ in their life; another 25% say it is â€œfairly importantâ€
â€¢ 59% of Americans attend religious services once a month or more;
â€¢ 54% of all Americans say they pray once a day&lt;/blockquote&gt;

lol, still though, more people online for porn i bet...</description>
		<content:encoded><![CDATA[<p>from beliefnet&#8217;s  media &amp; information page:</p>
<p><a href="http://www.beliefnet.com/mediakit/media.htm" rel="nofollow"></a><a href='http://www.beliefnet.com/mediakit/media.htm'>http://www.beliefnet.com/mediakit/media.htm</a></p>
<blockquote><p>â€¢ More people use the Internet for religious or spiritual activities than have:<br />
â€¢ gambled online<br />
â€¢ used Web auction sites<br />
â€¢ traded stocks online<br />
â€¢ used Internet-based dating services</p>
<p>â€¢ 64% of wired American&#8217;s (nearly 82 million people) have used the Internet for spiritual or religious purposes</p>
<p>â€¢ More than 4.5 MM people a day get religious or spiritual material online</p>
<p>â€¢ Most Americans think spirituality is important to their lives<br />
â€¢ 61% general public said, religion is â€œvery importantâ€ in their life; another 25% say it is â€œfairly importantâ€<br />
â€¢ 59% of Americans attend religious services once a month or more;<br />
â€¢ 54% of all Americans say they pray once a day</p></blockquote>
<p>lol, still though, more people online for porn i bet&#8230;</p>
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	<item>
		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6375</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 19:01:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6375</guid>
		<description>The more I read about the actual goals and ideas of the company's founders, the more I end up liking them. 

&lt;blockquote&gt;"Institutions are soulless," said William Bell, religion reporter for the New York Daily News. "If the denominational press can't cover fully, fairly, and accurately a particular topic, they can't expect us to do their job."

The founder of Beliefnet again reinforced this disdain for the institutional church. "Previously, there was too much reporting on institutions and not enough on individuals," said Steve Waldman, Beliefnet's founder. "If my religion producer asked to go to the Methodist Conference I would say no--we need to use our resources for something relevant to people's lives."

Relevant to Beliefnet means interaction. The online experience allows for reading a story, posting to a discussion board, listening to a prayer, and pondering a meditation. "Our visitors are questioning basic Christianity," said Deborah Caldwell, former Dallas Morning News religion reporter and now senior producer at Beliefnet. "Who cares about institutions?"&lt;/blockquote&gt;

Found here: http://jmm.aaa.net.au/articles/9770.htm</description>
		<content:encoded><![CDATA[<p>The more I read about the actual goals and ideas of the company&#8217;s founders, the more I end up liking them. </p>
<blockquote><p>&#8220;Institutions are soulless,&#8221; said William Bell, religion reporter for the New York Daily News. &#8220;If the denominational press can&#8217;t cover fully, fairly, and accurately a particular topic, they can&#8217;t expect us to do their job.&#8221;</p>
<p>The founder of Beliefnet again reinforced this disdain for the institutional church. &#8220;Previously, there was too much reporting on institutions and not enough on individuals,&#8221; said Steve Waldman, Beliefnet&#8217;s founder. &#8220;If my religion producer asked to go to the Methodist Conference I would say no&#8211;we need to use our resources for something relevant to people&#8217;s lives.&#8221;</p>
<p>Relevant to Beliefnet means interaction. The online experience allows for reading a story, posting to a discussion board, listening to a prayer, and pondering a meditation. &#8220;Our visitors are questioning basic Christianity,&#8221; said Deborah Caldwell, former Dallas Morning News religion reporter and now senior producer at Beliefnet. &#8220;Who cares about institutions?&#8221;</p></blockquote>
<p>Found here: <a href="http://jmm.aaa.net.au/articles/9770.htm" rel="nofollow"></a><a href='http://jmm.aaa.net.au/articles/9770.htm'>http://jmm.aaa.net.au/articles/9770.htm</a></p>
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	</item>
	<item>
		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6373</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 18:55:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6373</guid>
		<description>Looks like they've also got a few book offerings &lt;a href="http://www.randomhouse.com/catalog/display.pperl?isbn=9780385514521" rel="nofollow"&gt;with major publishers like Randomhouse&lt;/a&gt;.

Here's another more recent article about Beliefnet landing $7million in funding this year with a little more about their business model

http://www.bcvc.com/news/index_detail.lasso?id=204</description>
		<content:encoded><![CDATA[<p>Looks like they&#8217;ve also got a few book offerings <a href="http://www.randomhouse.com/catalog/display.pperl?isbn=9780385514521" rel="nofollow">with major publishers like Randomhouse</a>.</p>
<p>Here&#8217;s another more recent article about Beliefnet landing $7million in funding this year with a little more about their business model</p>
<p><a href="http://www.bcvc.com/news/index_detail.lasso?id=204" rel="nofollow"></a><a href='http://www.bcvc.com/news/index_detail.lasso?id=204'>http://www.bcvc.com/news/index_detail.lasso?id=204</a></p>
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	</item>
	<item>
		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6372</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 18:52:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6372</guid>
		<description>From that same article, very interesting:

&lt;blockquote&gt;Still, research suggests interest in religion online is booming. Jupiter Media Metrix says traffic to religion sites is growing faster than any other Web category. The Pew Internet &#38; American Life Project says 25% of surfers have searched for religious information online â€” more than those who bank, shop or gamble online.&lt;/blockquote&gt;

I think that figure's from a few years back, but I wonder where it's at now.</description>
		<content:encoded><![CDATA[<p>From that same article, very interesting:</p>
<blockquote><p>Still, research suggests interest in religion online is booming. Jupiter Media Metrix says traffic to religion sites is growing faster than any other Web category. The Pew Internet &amp; American Life Project says 25% of surfers have searched for religious information online â€” more than those who bank, shop or gamble online.</p></blockquote>
<p>I think that figure&#8217;s from a few years back, but I wonder where it&#8217;s at now.</p>
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	</item>
	<item>
		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6368</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 18:35:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6368</guid>
		<description>I was a few years off in my estimate of when they began. Turns out they &lt;a href="http://www.usatoday.com/tech/news/2002/06/03/beliefnet-usat.htm" rel="nofollow"&gt;started in 1999, but then went bankrupt in 2002&lt;/a&gt; thanks to the dotcom bubble bursting</description>
		<content:encoded><![CDATA[<p>I was a few years off in my estimate of when they began. Turns out they <a href="http://www.usatoday.com/tech/news/2002/06/03/beliefnet-usat.htm" rel="nofollow">started in 1999, but then went bankrupt in 2002</a> thanks to the dotcom bubble bursting</p>
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	<item>
		<title>By: human</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6363</link>
		<dc:creator>human</dc:creator>
		<pubDate>Mon, 26 Sep 2005 18:11:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6363</guid>
		<description>lol, the guy in charge of technology at possibly the worlds largest multifaith internet site is a specialist in Artificial Intelligence!!!!

definitly fascinating......  i wonder what his beliefs are..</description>
		<content:encoded><![CDATA[<p>lol, the guy in charge of technology at possibly the worlds largest multifaith internet site is a specialist in Artificial Intelligence!!!!</p>
<p>definitly fascinating&#8230;&#8230;  i wonder what his beliefs are..</p>
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	</item>
	<item>
		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6361</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 18:06:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6361</guid>
		<description>oh no problem. yeah, its all pretty fascinating, i think. </description>
		<content:encoded><![CDATA[<p>oh no problem. yeah, its all pretty fascinating, i think.</p>
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	</item>
	<item>
		<title>By: human</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6360</link>
		<dc:creator>human</dc:creator>
		<pubDate>Mon, 26 Sep 2005 18:01:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6360</guid>
		<description>weird:

&lt;blockquote&gt;A quiz on the Web site beliefnet.com offered David and Chanah an interesting conclusion - it said their political and religious beliefs placed them square in the category of Orthodox Jews.

"It was kind of an 'ah ha' for us," David said, although denying their belief in Christ was a painful and difficult process.

The family now keeps a Kosher kitchen at home, separating milk and meat dishes and avoiding pork and shellfish. Chanah home-schools the children, taking time to emphasize theology in the daily freeform lessons she designs. &lt;/blockquote&gt;

http://tinyurl.com/9svzw


sorry for the multiple post, beliefnet has temporarily caught my attention...


one
human?</description>
		<content:encoded><![CDATA[<p>weird:</p>
<blockquote><p>A quiz on the Web site beliefnet.com offered David and Chanah an interesting conclusion - it said their political and religious beliefs placed them square in the category of Orthodox Jews.</p>
<p>&#8220;It was kind of an &#8216;ah ha&#8217; for us,&#8221; David said, although denying their belief in Christ was a painful and difficult process.</p>
<p>The family now keeps a Kosher kitchen at home, separating milk and meat dishes and avoiding pork and shellfish. Chanah home-schools the children, taking time to emphasize theology in the daily freeform lessons she designs. </p></blockquote>
<p><a href="http://tinyurl.com/9svzw" rel="nofollow"></a><a href='http://tinyurl.com/9svzw'>http://tinyurl.com/9svzw</a></p>
<p>sorry for the multiple post, beliefnet has temporarily caught my attention&#8230;</p>
<p>one<br />
human?</p>
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	<item>
		<title>By: human</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6359</link>
		<dc:creator>human</dc:creator>
		<pubDate>Mon, 26 Sep 2005 17:45:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6359</guid>
		<description>btw, did you check their "traffic &#38; demographic" page:

http://www.beliefnet.com/mediakit/audience.htm


interesting.

how the hell do they add 15,000 email subscribers daily????

ahhhh, i see....

"AOL Religious Content provider"

now thats a company with a logo, lol...

did you check out the management? :
http://www.beliefnet.com/about/management.asp

this guy is weird:
&lt;blockquote&gt;&lt;strong&gt;ALAIN JACQUOT&lt;/strong&gt; -Ã± Chief Technology Officer &#38; EVP Operations. Prior to Beliefnet, he was CTO at Global Education Network, a broadband distance learning company where he led the development of the company's content management system and e-learning infrastructure. Prior to joining Global Education Network, Jacquot was CTO at Index Stock Imagery, a leading provider of digital images. During his tenure at Index Stock Imagery, Jacquot oversaw all technical aspects of the company's rapid growth and led the development of a high-end DRM-based image search engine and multiple e-commerce storefronts. Jacquot holds a Masters from Ecole Nationale Superieure des Telecommunication in Paris, with a focus on &lt;strong&gt;Artificial Intelligence&lt;/strong&gt; and Management Information Systems.&lt;/blockquote&gt;</description>
		<content:encoded><![CDATA[<p>btw, did you check their &#8220;traffic &amp; demographic&#8221; page:</p>
<p><a href="http://www.beliefnet.com/mediakit/audience.htm" rel="nofollow"></a><a href='http://www.beliefnet.com/mediakit/audience.htm'>http://www.beliefnet.com/mediakit/audience.htm</a></p>
<p>interesting.</p>
<p>how the hell do they add 15,000 email subscribers daily????</p>
<p>ahhhh, i see&#8230;.</p>
<p>&#8220;AOL Religious Content provider&#8221;</p>
<p>now thats a company with a logo, lol&#8230;</p>
<p>did you check out the management? :<br />
<a href="http://www.beliefnet.com/about/management.asp" rel="nofollow"></a><a href='http://www.beliefnet.com/about/management.asp'>http://www.beliefnet.com/about/management.asp</a></p>
<p>this guy is weird:</p>
<blockquote><p><strong>ALAIN JACQUOT</strong> -Ã± Chief Technology Officer &amp; EVP Operations. Prior to Beliefnet, he was CTO at Global Education Network, a broadband distance learning company where he led the development of the company&#8217;s content management system and e-learning infrastructure. Prior to joining Global Education Network, Jacquot was CTO at Index Stock Imagery, a leading provider of digital images. During his tenure at Index Stock Imagery, Jacquot oversaw all technical aspects of the company&#8217;s rapid growth and led the development of a high-end DRM-based image search engine and multiple e-commerce storefronts. Jacquot holds a Masters from Ecole Nationale Superieure des Telecommunication in Paris, with a focus on <strong>Artificial Intelligence</strong> and Management Information Systems.</p></blockquote>
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		<title>By: human</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6358</link>
		<dc:creator>human</dc:creator>
		<pubDate>Mon, 26 Sep 2005 17:17:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6358</guid>
		<description>i like this brand study thing...

i agree that design &#38; marketing is important.  really, the internet is basically the only place where design &#38; marketing arent AS important, but its essential nontheless IMO to have good design &#38; marketing.

on the internet, content can BE your design &#38; marketing, unlike pretty much everything else (except books i suppose) where design &#38; marketing ARE your content...


i disagree though with your assesment of the beliefnet logo....

its either a oroboros or a golden mean spiral IMO, both have some deep implications...


one
human?
</description>
		<content:encoded><![CDATA[<p>i like this brand study thing&#8230;</p>
<p>i agree that design &amp; marketing is important.  really, the internet is basically the only place where design &amp; marketing arent AS important, but its essential nontheless IMO to have good design &amp; marketing.</p>
<p>on the internet, content can BE your design &amp; marketing, unlike pretty much everything else (except books i suppose) where design &amp; marketing ARE your content&#8230;</p>
<p>i disagree though with your assesment of the beliefnet logo&#8230;.</p>
<p>its either a oroboros or a golden mean spiral IMO, both have some deep implications&#8230;</p>
<p>one<br />
human?</p>
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	<item>
		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6356</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 16:18:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6356</guid>
		<description>&lt;blockquote&gt;I donâ€™t think logos or a distinct brand, in the classical sense of print, has anything to do with a siteâ€™s success. Itâ€™s all about content,&lt;/blockquote&gt;

I don't think you could be more wrong. Why then do we even have design or marketing at all? Surely international companies aren't dumping billions of dollars and man-hours of research and development for nothing.

Having good and consistent content IS &lt;em&gt;part&lt;/em&gt; of how you build a brand online.</description>
		<content:encoded><![CDATA[<blockquote><p>I donâ€™t think logos or a distinct brand, in the classical sense of print, has anything to do with a siteâ€™s success. Itâ€™s all about content,</p></blockquote>
<p>I don&#8217;t think you could be more wrong. Why then do we even have design or marketing at all? Surely international companies aren&#8217;t dumping billions of dollars and man-hours of research and development for nothing.</p>
<p>Having good and consistent content IS <em>part</em> of how you build a brand online.</p>
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		<title>By: Jenny</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6353</link>
		<dc:creator>Jenny</dc:creator>
		<pubDate>Mon, 26 Sep 2005 15:58:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6353</guid>
		<description>"Grow some ovaries" - can I borrow that beautiful new expression? ;)</description>
		<content:encoded><![CDATA[<p>&#8220;Grow some ovaries&#8221; - can I borrow that beautiful new expression? <img src='http://www.timboucher.com/journal/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: juana</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6352</link>
		<dc:creator>juana</dc:creator>
		<pubDate>Mon, 26 Sep 2005 15:41:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6352</guid>
		<description>i agree with you in general, as pretains to your interests (and mine), but you are being way too hard on Beliefnet.  Beliefnet has a soft cuddly, squishy surface, and a contentious, roiling interior.  The articles, advice and features are bland, but the real action is in the discussion groups, There are designated areas for debate and challenge of various religions, but the heretics tend to bust into the religious forums and wreak havoc. As we all know, religious dogmatists can get really, really angry. 

A close friend of mine is one of the monitors on Beliefnet - these folks are paid well, given much discretion, and are largely, i think, atheists or agnostics.  i don't see how you could do their job if you were religious, and as it is, they are not loved by the posters in general.  They're always suspected of being stealth advocates of the 'other' religion.  If you sometimes enjoy watching primates square off over unsupportable abstractions, Beliefnet discussions can be fun.

As to the weakness of the Pagan groups on Beliefnet, i think that has more to do with the way Pagans network and use the web than maginalization on the site.  We're not big proselytizers, and have our own discussion groups.  At one time i had a SubGenius topic on Beliefnet, but there wasn't enough participation, for the same reason.  i was only hanging out there because i enjoy religious debate in the same way i enjoy professional wrestling. </description>
		<content:encoded><![CDATA[<p>i agree with you in general, as pretains to your interests (and mine), but you are being way too hard on Beliefnet.  Beliefnet has a soft cuddly, squishy surface, and a contentious, roiling interior.  The articles, advice and features are bland, but the real action is in the discussion groups, There are designated areas for debate and challenge of various religions, but the heretics tend to bust into the religious forums and wreak havoc. As we all know, religious dogmatists can get really, really angry. </p>
<p>A close friend of mine is one of the monitors on Beliefnet - these folks are paid well, given much discretion, and are largely, i think, atheists or agnostics.  i don&#8217;t see how you could do their job if you were religious, and as it is, they are not loved by the posters in general.  They&#8217;re always suspected of being stealth advocates of the &#8216;other&#8217; religion.  If you sometimes enjoy watching primates square off over unsupportable abstractions, Beliefnet discussions can be fun.</p>
<p>As to the weakness of the Pagan groups on Beliefnet, i think that has more to do with the way Pagans network and use the web than maginalization on the site.  We&#8217;re not big proselytizers, and have our own discussion groups.  At one time i had a SubGenius topic on Beliefnet, but there wasn&#8217;t enough participation, for the same reason.  i was only hanging out there because i enjoy religious debate in the same way i enjoy professional wrestling.</p>
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		<title>By: Emerson</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6351</link>
		<dc:creator>Emerson</dc:creator>
		<pubDate>Mon, 26 Sep 2005 12:50:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6351</guid>
		<description>I lost my original post to a glitch in one of the nightly builds of firefox. So, to summerize what I had written, "me2!!11". I quite agree with almost everything you brought up here. Most especially the dislike for the whitewashed approach to religion. It reminds me of how well public schools seem able to take even the most bloody and inspiring of topics, such as history, and turn them into a snorefest. I'll second the frustration on the state of hinduism on the internet. I was looking for some information a while back, and was fairly overwhelmed trying to weed out what westerners wanted the religion to be, and what it actually is. 

Oh, and bravo to the Coast to Coast AM idea. I listen to it on a fairly regular basis, and one of my pet-peeves is that every single speaker on gnostisicm that I've heard lumps all the groups into a single unified whole. Even if not the main topic of discussion, it'd be refreshing to hear the subject brought up by someone less eager to push gnosticism as a backing of whatever their own school of thought is.</description>
		<content:encoded><![CDATA[<p>I lost my original post to a glitch in one of the nightly builds of firefox. So, to summerize what I had written, &#8220;me2!!11&#8243;. I quite agree with almost everything you brought up here. Most especially the dislike for the whitewashed approach to religion. It reminds me of how well public schools seem able to take even the most bloody and inspiring of topics, such as history, and turn them into a snorefest. I&#8217;ll second the frustration on the state of hinduism on the internet. I was looking for some information a while back, and was fairly overwhelmed trying to weed out what westerners wanted the religion to be, and what it actually is. </p>
<p>Oh, and bravo to the Coast to Coast AM idea. I listen to it on a fairly regular basis, and one of my pet-peeves is that every single speaker on gnostisicm that I&#8217;ve heard lumps all the groups into a single unified whole. Even if not the main topic of discussion, it&#8217;d be refreshing to hear the subject brought up by someone less eager to push gnosticism as a backing of whatever their own school of thought is.</p>
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		<title>By: Terry</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6349</link>
		<dc:creator>Terry</dc:creator>
		<pubDate>Mon, 26 Sep 2005 10:32:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6349</guid>
		<description>I don't think logos or a distinct brand, in the classical sense of print, has anything to do with a site's success. It's all about content, as I know your well aware. The best looking design never means anything - and most visitors could care less about that sort of thing. Consistency is good, but anything more elaborate than that isn't warranted. I don't frequent the site myself but just looking over it for awhile, and doing the old internet archive check, I think the main appeal and contributing factor toward their success is probably the columnists. 

Their target audience, from the very beginning, seems to be adherents of what was once called - in the 70s and 80s - the "new age movement": those people who regularly go to the bookstore to purchase bubble gum enlightenment bestsellers. They are now, for the most part, the establishment. That's their audience, I think. They have mellowed out a bit. A lot of them now have cushy university professorships and/or have started their own NGOs and are part of the whole UN behemoth that ostensibly tries to bridge politics and spirituality, everyday, into some sort of consensus.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think logos or a distinct brand, in the classical sense of print, has anything to do with a site&#8217;s success. It&#8217;s all about content, as I know your well aware. The best looking design never means anything - and most visitors could care less about that sort of thing. Consistency is good, but anything more elaborate than that isn&#8217;t warranted. I don&#8217;t frequent the site myself but just looking over it for awhile, and doing the old internet archive check, I think the main appeal and contributing factor toward their success is probably the columnists. </p>
<p>Their target audience, from the very beginning, seems to be adherents of what was once called - in the 70s and 80s - the &#8220;new age movement&#8221;: those people who regularly go to the bookstore to purchase bubble gum enlightenment bestsellers. They are now, for the most part, the establishment. That&#8217;s their audience, I think. They have mellowed out a bit. A lot of them now have cushy university professorships and/or have started their own NGOs and are part of the whole UN behemoth that ostensibly tries to bridge politics and spirituality, everyday, into some sort of consensus.</p>
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		<title>By: JK</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6348</link>
		<dc:creator>JK</dc:creator>
		<pubDate>Mon, 26 Sep 2005 07:29:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6348</guid>
		<description>But the idea of networking heretofore "disparate" belief systems is a pretty bold concept in and of itself don't you think?  Even if you were to get somebody to apprehend the notion of an "Internet" 30 years ago, don't you think they would have found it a little unbelievable that there would be a site where "all" religions are treated the same?  You'd have to cover the history from ARPANET and the shaking out of all the dotcom startups and and onto this new gnostic use of the medium.

Which is why one must wonder what the true charter of beliefnet is.  But that brings in questions of conspiracy and that of course has the ability to start a whole new belief that one day beliefnet can include in its categories.

Irony upon irony.  We're in the singularity now.  </description>
		<content:encoded><![CDATA[<p>But the idea of networking heretofore &#8220;disparate&#8221; belief systems is a pretty bold concept in and of itself don&#8217;t you think?  Even if you were to get somebody to apprehend the notion of an &#8220;Internet&#8221; 30 years ago, don&#8217;t you think they would have found it a little unbelievable that there would be a site where &#8220;all&#8221; religions are treated the same?  You&#8217;d have to cover the history from ARPANET and the shaking out of all the dotcom startups and and onto this new gnostic use of the medium.</p>
<p>Which is why one must wonder what the true charter of beliefnet is.  But that brings in questions of conspiracy and that of course has the ability to start a whole new belief that one day beliefnet can include in its categories.</p>
<p>Irony upon irony.  We&#8217;re in the singularity now.</p>
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		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6347</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 06:22:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6347</guid>
		<description>I'm not saying there's anything wrong with their approach. They can do what they want. They're obviously quite successful. My analysis is based on my own personal preferences and trends which I see developing in the field that I want to capitalize on. This isn't supposed to be a blanket condemnation, but a competitive analysis and side-by-side comparison to help me focus my own goals.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not saying there&#8217;s anything wrong with their approach. They can do what they want. They&#8217;re obviously quite successful. My analysis is based on my own personal preferences and trends which I see developing in the field that I want to capitalize on. This isn&#8217;t supposed to be a blanket condemnation, but a competitive analysis and side-by-side comparison to help me focus my own goals.</p>
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		<title>By: James Russell</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6346</link>
		<dc:creator>James Russell</dc:creator>
		<pubDate>Mon, 26 Sep 2005 06:15:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6346</guid>
		<description>Slightly hard, yes. I'm not sure there's anything inherently wrong with Beliefnet's approach, however bland it may be. (And yes, trying to appeal to as large an audience as possible almost invariably &lt;i&gt;does&lt;/i&gt; involve some degree of blanding out to avoid frightening people off. Just look at Hollywood movies.)</description>
		<content:encoded><![CDATA[<p>Slightly hard, yes. I&#8217;m not sure there&#8217;s anything inherently wrong with Beliefnet&#8217;s approach, however bland it may be. (And yes, trying to appeal to as large an audience as possible almost invariably <i>does</i> involve some degree of blanding out to avoid frightening people off. Just look at Hollywood movies.)</p>
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		<title>By: Tim Boucher</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6345</link>
		<dc:creator>Tim Boucher</dc:creator>
		<pubDate>Mon, 26 Sep 2005 06:09:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6345</guid>
		<description>Thanks! I'd like to have a product to promote before I try to get on there though. I'm currently working on something though and hopefully will be ready in a month or so to try for it. 

While we're on the subject though, I'll put together a brand study of them as well. </description>
		<content:encoded><![CDATA[<p>Thanks! I&#8217;d like to have a product to promote before I try to get on there though. I&#8217;m currently working on something though and hopefully will be ready in a month or so to try for it. </p>
<p>While we&#8217;re on the subject though, I&#8217;ll put together a brand study of them as well.</p>
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		<title>By: Nancy</title>
		<link>http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/comment-page-1/#comment-6342</link>
		<dc:creator>Nancy</dc:creator>
		<pubDate>Mon, 26 Sep 2005 06:04:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.timboucher.com/journal/2005/09/26/beliefnet-brand-study/#comment-6342</guid>
		<description>I agree, it's boring. I must have signed up there once because I get their email newsletters and even the subject line is usually boring, I never  open them.  The whole concept of an embarrassing religious question seems very weird. 

ps I think you should be a guest on Coast to Coast AM. </description>
		<content:encoded><![CDATA[<p>I agree, it&#8217;s boring. I must have signed up there once because I get their email newsletters and even the subject line is usually boring, I never  open them.  The whole concept of an embarrassing religious question seems very weird. </p>
<p>ps I think you should be a guest on Coast to Coast AM.</p>
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