Comments on: Who Does Benjamin Stove Work For?

By: Tim Boucher

Tim Boucher — Thu, 19 Jan 2006 05:47:27 +0000

I guessing itâ€™s for a new whisky thatâ€™s gonna hit the shelves in a couple months. The crop circles are a chemical model of the drinking kind of alchohol.

Hm, that’s pretty interesting. I guess that would also explain the field of grain, huh? Somebody else suggests beer here:

http://forums.whoisbenjaminstove.com/index.php?showtopic=105

By: justdrew

justdrew — Thu, 19 Jan 2006 05:34:36 +0000

I was there a few days ago at the Stove site, for some reason I peged it as marketing very quickly too, but not sure why even, it’s well made for sure, maybe everything seemed a bit too ‘perfect.’ I supose that “thinking it was legit” line is what did it. The site is ’sticky’ and it is spreading well, this may be one of the best viral campaigns yet.

I guessing it’s for a new whisky that’s gonna hit the shelves in a couple months. The crop circles are a chemical model of the drinking kind of alchohol.

By: Paranoidal » Spooky Viral Marketing

Paranoidal » Spooky Viral Marketing — Wed, 18 Jan 2006 21:08:15 +0000

[...] anuary 18, 2006 Check out this tidbit from Pop Occulture … A friend sent me this link, thinking it was [...]

By: Tim Boucher

Tim Boucher — Wed, 18 Jan 2006 19:17:14 +0000

Itâ€™s not new - plenty of companies have used Alternate Reality Games

Good point. I guess I wasn’t saying so much that it’s *new* as it seems to be gaining traction.

By: rev max

rev max — Wed, 18 Jan 2006 17:30:01 +0000

advertisers are learning to be like us, and that makes us excited for some reason. When really, we were us all along, and we should know how to do it better than them to begin with.

Beautiful.

By: Tiara

Tiara — Wed, 18 Jan 2006 10:42:39 +0000

It’s not new - plenty of companies have used Alternate Reality Games (games that make themselves feel like reality) as a marketing strategy. (Stella Artois, a videogames company whose name I can’t recall, BBC). ARGN.net is a good resource.

By: Tim Boucher

Tim Boucher — Wed, 18 Jan 2006 07:58:34 +0000

Actually, that may be exactly what the Chappelle Theory site was doing. They’ve since added a disclaimer and a link to some company that sells t-shirts.

http://www.chappelletheory.com/disclaimer.html
http://www.anti-social.com/