I don’t think the double meaning would have been lost on anyone (the “penis” usage of “dick” evidently dates from 1890), so it seems too profane to have been a real, official slogan.

Yeah, I agree. But I do think that there is perhaps a “sense of decency” that could have been exploited in a piece like this - if it’s real (which I’d love to be able to solidly verify). That decency being: a decent person would implicitly know the President of the United States of all people wouldn’t ever stoop to using a sexual double entendre in a campaign ad, because that’s simply not a decent thing to do. And they would morally correct themselves for even noticing the sexual reference, possibly chalking it up to their own perverse mind - thus becoming shameful and guilty for thinking it.

Then, once the sexual reference has been sublimated (forced into the subconscious mind and out of the conscious critical faculties), they are then free to see the “official intended” meaning which is simply “There’s no beating the President!” And aligning themselves with this positive message would also help expiate them from the guilt of the other meaning they may have perceived.

Meanwhile, stoners would see this and start laughing like crazy… because those layers of twisted meaning might have been more apparent to them.

That is, of course, assuming this whole thing is even real at all. An ad like this would never work nowadays, I don’t think. Actually maybe that’s not true - because I’ve always thought that the reason they called Kerry a “flip-flopper” was to associate him in the public mind with having a limp dick. And that seemed to work well and nobody caught on.

Reminds me of the dicks, pussies and assholes speech from Team America.

I agree, it’s great! Layers. That said, I don’t think the double meaning would have been lost on anyone (the “penis” usage of “dick” evidently dates from 1890), so it seems too profane to have been a real, official slogan.