Leaving us without a solid, hard-and-cold product at the end of it all is just extra marketing genius. You’re getting esteem and attention is exchange for time, as well as some measure (small…?) of advetising payout based on hits and clickthroughs. Maybe you’re effectively selling us advertising, I’m not quite sure.

That feeling of being special, of superiority is exactly what you’re selling us here.

Right, exactly. The part that I’m missing though is having the product to sell you which ritually validates your consumerist discovery. Working on that though!

…I’d protest that I still listen to it, but… Now that the novelty of the new find has faded, so has my immense enthusiasm for the music, though it is still good.

And you managed to pin it completely. By letting me think I found it, rather than giving it to me, they made me feel clever and innovative and I bought. Wow, suckered by advertising.

Oddly, I’d point out that this is similar to what Pop Occulture does, as well - gives us tidbits of information that the rest of the world doesn’t have, doesn’t know… Just read your tagline, and you’ll see what I mean. It promises that exact thing.

Sneak through the back alleys of pop culture & religion. Peek into unlocked doors. Pry open windows. And fish through other people’s trash for hidden treasures…

…It’s an invitation to share in private, “special” knowledge that it is implied no-one else has. That feeling of being special, of superiority is exactly what you’re selling us here.