Great phrase, weakly-expressed on Google. Add in as actor descriptor. (Consider these as stage directions to myself - language notes to promote or demote concepts churned by my thought processes…)
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5 Comments
Related to an ad featured in the side bar:
http://screencast.com/t/SP8l5SSGy
Found this in my MySpace. I bet the actual company is the one who sends out all the spam:
http://screencast.com/t/glGUMA8yU
??? My first guess is that somebody exchanged something and got that card instead of cash. Maybe they stole what they exchanged so it was “free”. Or, maybe you know what you’re talking about and I’m paranoid.
No, what you are looking at is social programming. It is not designed to get you to take action, but to create meaning. Tt is designed to plant seeds in your mind and to get you to associate together certain concepts.
In this case, you’re supposed to associate “EASY EXCHANGE” with cashless plastic value cards, so that they can start rolling them out everywhere.
It’s already underway but they have to penetrate markets at all levels from all angles, so that people think it’s coming somehow from the ground up, which is absurd. By the tenth time someone has heard about this, all the associations have been effectively formed and behavior can be accurately predicted based upon them.
The actual Macy’s logo is irrelevant in this, but acts as a red herring for your conscious thought to glom onto. “Macy’s” in this case is just synonymous with “shopping”
You can tell the game because of the way the receipt is positioned so expertly underneath the card itself with keywords featured prominently to drive home the point:
EASY EXCHANGE CREDIT
EASY EXCHANGE NEW VALUE
Don’t look at what they say they are saying, look at what they are saying. Just break it down into “power words”. We are taught not to look at the surface of things, and then told that we are too superficial…
Ok, I get what you’re saying.