Content: Just Give It To Them!

Some interesting thoughts on the internet of the future which fit in nicely with my own:

The problem is that every time a user is required to click to the next page, they are pulled from the world of content to the world of navigation: they are no longer thinking about what they are reading, but about about how to get more to read. Because it breaks their train of thought and forces them to stop reading, it gives them the opportunity to leave the site. And a lot of the time, they do.

The take away? Don’t force the user to ask for more content: just give it to them.

Really, there’s little reason why you would ever need to click on anything in the future. Our interfaces should be that sensitive to our interactions that clicking will take on a whole other meaning, I think. Clicking becomes a choice: an act of volition, as opposed to browsing, which is an act of exploration.


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This entry was written by enjoying autumn, posted on September 19, 2007 at 2:01 pm.

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