Comments on: Don’t Be Evil

By: Google Hiding Most Relevant Results in Site-Specific Index - [tmbchr]â„¢

Google Hiding Most Relevant Results in Site-Specific Index - [tmbchr]â„¢ — Sat, 29 Mar 2008 23:49:35 +0000

[...] So what potential conclusions could we apply to these simple observations? The most obvious hypothesis would be that Google is actually receiving payouts from companies to intentionally bury relevant results. Without access to large non-public sets of Google’s data, you, the information-consumer would never be able to know. The information simply wouldn’t be available - ever. And you’d just be expected to trust a company whose kitschy slogan is “Don’t be evil.” (Not surprisingly, my post entitled “Don’t be evil” was also well-buried in the site-specific index). Oh wait, and that’s exactly the position we find ourselves in now. At least we don’t have these computers hooked right into our central nervous system… yet. [...]

By: Removing Google AdSense - [tmbchr]™

Removing Google AdSense - [tmbchr]™ — Mon, 05 Nov 2007 19:34:34 +0000

[...] My main thing is this: I make on average a reliable $200-250 per month via AdSense. I don’t want to lose that revenue, but I am hell-bent on step-by-step removing ALL of my data from Google and eliminating their ownership of my datawake. The shit they are doing is *just not right* in my estimation, whether or not it is expressly “evil.” [...]

By: Tim Boucher

Tim Boucher — Thu, 20 Sep 2007 17:22:31 +0000

calls into question whether to the brain/collective consciousness, s there any difference between:

Yeah, I don’t think there *is* any difference!

d you are a biter. so we must battle.

Challenge accepted! I was hoping it would come to this!

By: speedbird

speedbird — Thu, 20 Sep 2007 09:19:38 +0000

Yup.

By: brit

brit — Thu, 20 Sep 2007 07:29:22 +0000

you stole my idea. i had the exact same thought and was planning on writing about it. in fact, with the word evil in there, it calls into question whether to the brain/collective consciousness, is there any difference between:

-be evil
and
-don’t be evil

i’m not sure there is…

anyway, you are amazing and you are a biter. so we must battle.

By: Tim Boucher

Tim Boucher — Wed, 19 Sep 2007 23:38:04 +0000

Speaking of being evil: the number of misleading assumptions and associations this forces you to make is INCREDIBLE:

http://screencast.com/t/Y2zsjAEQ

By: Tim Boucher

Tim Boucher — Wed, 19 Sep 2007 23:25:32 +0000

Another thing: the “subconscious” or whatever part of the mind you want to call it - well, it doesn’t give a shit what ORDER you put words in. It just listens for the words, and cues the lights and music to match each word. Each word acts almost as a tiny symbol-movie itself, which are then strung together into cognitive chains of pearls.

What actually sticks are the keyword cluster phrases which are repeated over and over again: which is why you need to make sure you are concise and careful in word choice.

Breaking down “Don’t Be Evil” further, you get (1) “Don’t” is ignored by the subconscious as a negative command. (2) “Be” is simply an equal sign (=), and (3) all you’re left with is evil. But you’re dropping that command into the subconscious (which is the true value of negatively phrased statements - they immediately sink), and you’re ending up with a linguistic equation something like:

(ignore) = evil

Ignore that we are evil.

Google’s core brand?

By: cadeveo

cadeveo — Wed, 19 Sep 2007 22:40:35 +0000

Exactly!

Great analysis. I studied with this charming, trickster of a hypnotist who had incurred the wrath of Mothers Against Drunk Driving because he, very passionately and seriously, told them that they were killing people with their slogan “Don’t Drink and Drive.” The whole thing about the subconscious mind not comprehending negative statements because it has to first conceive of the command to drink and drive before it can conceptualize the opposite.
I suppose he had an effect in the end because they eventually changed the MADD slogans on the highways to “Drive Sober.”