A Story That Inspires And Emotionally Connects
This is a test of pulling objects into my data wake with the power of my keyword attractor beams. Looks like they are working!
“At its core, social entrepreneurship is about introducing a new story of social innovation – and convincing others to believe in your market-based solution. Too often, the status quo stands in the way of behavior change and idea adoption. Most social entrepreneurs must ask others to reframe some of the basic assumptions that we all take for granted. That’s why reason alone cannot overcome the intractable forces of culture. You need a story that inspires and emotionally connects to what people care about.”

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