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Google Veiled Video Ad Roll-Out



The headline to an article recommended at the top of my Gmail said: “Google to Show Videos on Other Web Sites.” I clicked on it, only to find that they are in fact lieing:

SAN FRANCISCO (AP) — Google Inc. will begin showing YouTube videos on thousands of other Web sites, hoping to profit from ads attached to the clips.

Look at how indirectly the phrasing of that is. They are claiming that the news here is that YouTube videos are going to be shown on “thousands of other websites.” That’s what they want you to register as the key point. That YouTube videos will be shown on websites.

NO SHIT!

This is a deliberate ploy they are pulling here: saying their news item is one thing, when it is really something else. The headline of the article should read:

GOOGLE BEGINS VIDEO ADS

Then the beginning of the article should read something like: “Google is connecting its AdSense brand to its YouTube brand in an effort to monetize the millions of URL’s upon which YouTube videos have been embedded.” But they don’t come right out and say anything remotely close to that until the FIFTH paragraph.

Evidently they won’t be putting ads onto all videos it sends to embedded source codes on other sites though, but “will be confined to video from providers who sign consent forms.” Have you ever read the Terms of Service (TOS) on YouTube before uploading anything? I certainly haven’t and I’m sure I’m far from unique in almost never reading TOS agreements online before clicking to say that I agree with them and hitting “submit.”

Nosing around my AdSense profile doesn’t include any immediate clues as to how this all will work. Seems like it deserves further research. But I very much dislike how indirectly this article is written. It seems almost to be intentionally written to cloud what they are doing







3 Reader Responses

  1. Tim Boucher Says:

    Maybe this indirectness is just the fault of Wired though, because here is a much more straightforward bit from The “Official Google Blog” which, incidentally, also showed up at the top of my Gmail account:

    http://googleblog.blogspot.com/2007/10...nse-goes-straight-to-video-units.html

    This is why we’re excited to let you know about video units on Google AdSense. Video units enable AdSense publishers to display videos from several YouTube content partners. The video units are ad-supported, and the ads are relevant to both the video and the site content, as well as unobtrusive. AdSense publishers and YouTube content partners will receive a share of the ad revenue, so video units enable both groups to earn incremental revenue.

  2. Tim Boucher Says:

    The thing about YouTube content creators getting money is actually pretty cool.

  3. Is Google Buying Analog TV Signals? - [tmbchr]™ Says:

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