“They” are trying to train you to transfer addictive behavior from cigarettes into web forums and cell phone usage - as if people weren’t already doing that:

For millions of smokers itching to quit, new Web-based technologies are promising to stand by you like a close friend through those dark days of stress and withdrawal.

Internet sites and discussion forums dedicated to kicking the nicotine habit have been around for more than a decade.

Now they are following smokers to their cell phones, social networks and anywhere else to remind them that it’s not worth lighting up.

“Immediacy is one of the most critical parts of the program,” said Jodi Kopke, media director at Colorado’s State Tobacco Education and Prevention Partnership (STEPP). “For someone to say they smoke at 7 a.m., 12 p.m. and 3 p.m. and then to get a message right as they are about to get up and light up, that is so powerful.”

Where does Scientology and Alcoholics Anonymous fit into all of this? (See also: Treating Conspiracy Addiction)