This is really interesting, although I haven’t read enough of the book it’s pulled from to know fully what the context is:

This is tantamount to using my personally identifying information as currency around the world, spending it where I want, when I want - when I know as much about those entities as they know about me. Any information the affiliate network collects about us should belong to us. Everybody should have the right to edit, delete, or copy the assembled data at any time. Also, this co-editing empowerment is the only precondition of pre-empting selective targeting, discriminatory singling-out, stalking and racial profiling.