An excellent statement of principles from an exciting new San Francisco non-profit focused around ensuring individual data sovereignty through four notions: Property, Mobility, Economy, Transparency…

AttentionTrust provides the community with tools to control our attention based on out four principles:

Property
You own your attention and can store it wherever you wish. You have CONTROL.

Mobility
You can securely move your attention wherever you want whenever you want to. You have the ability to TRANSFER your attention.

Economy
You can pay attention to whomever you wish and receive value in return. Your attention has WORTH.

Transparency
You can see exactly how your attention is being used. You can DECIDE who you trust.

{See also: Your Data Body & You}