HP/Windows Vista is all over the tv with ads. This one passes itself off as an advertisement for a new computer from HP, but it makes use of computer-assisted visualization techniques - the likes of which will be available to you in the near future. We’re talking free-floating graphics which you can control with gestural interfaces.
What it seems like they are doing is chaining together HP/Windows brand with technology that most people don’t even know exists yet. This way, they control what associations people have with products, the language which surrounds them, and the issues which are presented for public discourse well before the time they hit the market.
Beautiful long-range strategy.
{See also: Minority Report surveillance interface, Augmented Reality, Microsoft Surface, Microvision}
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2 Comments
Only if you have cable TV.
It’s such a difference when I go to other people’s homes. The socio-economic lessons are scary.
This was on baseball so I don’t think it was cable.
Good point though about different commercials being pitched to different lifestyles and community brackets.