I like that. Even if the information itself sucks. But it’s true though: as a result simply of the technical infrastructure of the internet and how scripting languages work and information is passed from point A to point B, a whole bunch of information about you is captured and saved and who knows what else!

The URLs we collect through the Toolbar Service sometimes contain personal information about you. For example, when you enter information on a Web page (e.g., when you complete an online registration form or sign up for a contest), the operator of the website may insert that information into its URLfor that or the next page. This information often appears after a question mark (”?”) in the URL, although it can appear in other places. This means that your name, your address, your e-mail address, or similar information you might consider private or personally identifiable which you enter into a Web page sometimes becomes part of a URLthat is then transmitted to Alexa and automatically stored in Alexa’s databases. This can also occur with words, topics, products, or phrases you enter into search engines – whether those engines are provided by the Alexa Toolbar Service itself or found elsewhere on the Web – while using the Alexa Toolbar Service. Alexa has no control over what information third party websites put into their URLs or where they put it, but any information in each URL is collected and stored by Alexa when you are using the Toolbar Service.