Leaders model desired behaviors. Performance. People CRAVE something to fix their attention to and something to emulate. It’s innate in social/pack/herd animal behavior.
Everyone is always looking out of the corners of their eyes to see what everyone else is doing. Most people try to act like they are not. This is where you gain a huge advantage if you’ve got half a brain in your skull: act the way you want other people to act while they are acting like they are not “officially” looking at you.
It’s like when you talk to sullen teenagers about shit: they are required - by law - to act as though they are not listening and whatever. But they are.
However, behavior that you’re modeling can’t be so far out of step with herd norms or you will freak people out and they will simply cancel awareness of the desired behavior altogether from their perceptual experience. You can simply and easily move one step (half or quarter step is more effective) past acceptable normal behavior, but you cannot move two steps past. And you can’t expect anybody to follow you until they know that the new behavior is socially “safe” and that emulating it will raise their status instead of lower it.
Tipping your hand ruins the fun though. People don’t actually want to know how the magic tricks work. They say they do but they just want to be dazzled.
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