I think one of the biggest things that the new “green” wave of marketing means is that companies will be able to spend less money on things like packaging - and in some cases quality (in the name of using less of our precious natural resources) - while simultaneously charging more money for it, because green products are more environmentally “responsible” and “sustainable” and other big words that only people with enough money and education to care about setting themselves apart socially according to what products they buy are going to even go for in the first place.

So let’s see: lower quality, higher prices? Everybody wins! Just a guess though: the future goes however your actions determine it to go.