I don’t totally agree with what this article is saying (could be a gross misinterpretation_, but I have to admit that this looks an awful lot like the shit I’ve been talking about where companies try to swoop in and control not just your “attention data” but your datawake in all its glorious facets:
This is all the more odd when the original EULA (the terms of use license) is read carefully. It essentially says that anything you do with the browser is Google property. If you use it to load Google Docs and write a book, then the book belongs to Google.
It’s hard to imagine that the company thinks it could get away with what is an apparent scam to steal content.
I predict that the future of technology marketing will everything to do with licensing agreements between user and producer, because all products and services will be basically of the same quality, with the same basic underlying technological paradigms and assumptions - give or take. It’s like how marketing first began to differentiate essentially identical product offerings into distinguished sets of meaning with identifiable characteristics: logos and mascot characters to make it seem like our peas are better when they’re actually basically the same.
Watch what you agree to. No one reads user licenses anymore. You just click on “I Accept” blindly along party lines so you can get from point A to point B; no wonder politics are the way they are now…
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