the timboucher experience

Or maybe this *is* what lifestyle marketing is all about. From the Handbook of Visual Communication:

[...] reception theorists in media studies conceive of interpretive communities as affiliations that generate “communities of meaning” [...] Each is a community of meaning to the extent that its shared interests and experiences of everyday life make a difference of how meanings are produced when reading or audiencing a media text.

The notion of interpretive communities or communities of meaning conceptualizes audiences in the terms of “discourses” rather than in the terms of traditional socioeconomic categories. It argues, in fact, that socioeconomic categories such as race, gender or class are themselves the socially-constructed reality of a discourse that has an interest in an essentialized notion of knowledge.

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