the future is more of the same

“…the future is more of the same – although you’ll be projecting cash flows, our best bet is to b[a]se them on known, historical ones instead of making up some ideal ones…”

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This entry was written by Tim Boucher, posted on September 22, 2008 at 6:18 pm.

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One Comment

  1. Big Elk
    Posted September 22, 2008 at 6:19 pm | Permalink

    http://adelino.typepad.com/adelino_marketing/2007/06/customer_lifeti.html

    Then, divide your customers into three groups:

    * profitable – the name says it all
    * marginal – either marginally profitable or not, or margin-neutral
    * unprofitable – essentially costs to the enterprise

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