[tmbchr]™

the future is more of the same



“…the future is more of the same - although you’ll be projecting cash flows, our best bet is to b[a]se them on known, historical ones instead of making up some ideal ones…”

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1 Reader Responses

  1. Big Elk Says:
    September 22nd, 2008 at 6:19 pm

    http://adelino.typepad.com/adelino_marketing/2007/06/customer_lifeti.html

    Then, divide your customers into three groups:

    * profitable - the name says it all
    * marginal - either marginally profitable or not, or margin-neutral
    * unprofitable - essentially costs to the enterprise



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