The Importance of Wexes

I’d like to demonstrate something I never hear anybody talk about on the internet or in the SEO field which is of great importance to the internet of tomorrow:

Proper structuring of wexes.

If you don’t know what a wex is, a wex is a 5GV-R term for a stellantrophic connective tissue within the fleshy body of what was once known as cyberspace or cipherspace.

The best way to explain a wex is to create one. For the purposes of demonstration, I created a customeme Googlewhack, “phylointelligism” [a link to the lack of results for the term on Google, as of 1:23am EST, Baltimore, MD USA 23 Nov 08].

A Google search for the term currently yields no results. With any luck, though, we should be able to automatically *grow* a set of results around your keyword pairing or reference point chain.

Next, we set another point in our wex using Tumblr, a TumbleLog page point to our empty Google search.

business-phylointelligism-in-action.jpg

To top it all off, we upload a graphic whose content is unclear, but whose filename introduces a couple additional pushpoints into our wex matrix…

And then we sit back and wait. With any luck, we should be able to watch as a veritable petri dish forms around our wex. The results may not be high-quality, but they are cheap, effective and down and dirty. Enjoy!


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13 Comments

  1. Posted November 23, 2008 at 2:00 am | Permalink

    As of 1:59am, same date, there are now two results for the google search:

    http://www.google.com/search?hl=en...8;q=phylointelligism&btnG=Search

    Ultimately, you’ll want your wexes to be able to spawn and self-instantiate…

  2. Posted November 23, 2008 at 11:40 am | Permalink

    As of 11:38am, there are now five results for the term. Scraped links like this are the bread and butter of wexing:

    http://www.socialbookmarksmadeeasy.com/6363/the-importance-of-wexes/

    But it’s important to seed your memes in other locations as well. Disposable ephemeral communication sites like Twitter make a good drop point as well.

  3. Posted November 23, 2008 at 11:53 am | Permalink

    Another thing I’ll often do with wexes, when I find spammy links to my website, I’ll often draw a wex to them with my Tumblr account:

    http://onlineclassicbooks.com/comics/sexual-comics.html
    http://bigelkmountain.tumblr.com/post/...sexual-comics-women-whipped-in-comics

    Can’t guarantee what kind of effect this has on search algorithms, but I’m always looking for techniques to throw curve balls in SEO because algorithms are always being modified. Pays to have a survival strategy which is constantly shifting techniques.

  4. speedbird
    Posted November 24, 2008 at 4:16 am | Permalink

    Man, this is some serious counter-intelligence you’re getting into.

  5. Posted November 24, 2008 at 2:26 pm | Permalink

    Is that a joke or serious? I’m not even sure I really understand what counter-intelligence actually is…

  6. speedbird
    Posted November 24, 2008 at 3:27 pm | Permalink

    A little bit of both, I guess, such is the nature of the beast. :-) Just something I’ve been thinking about for the past week or so, which seemed to resonate with this post (funnily enough). Suppose ‘intelligence’ is the finding out of stuff. Then ‘counter-intelligence’ could be a couple of things… perhaps the practice of secrecy, but perhaps also a kind of dissemination (sp?) of all the things you’d like people to find out, for whatever reason. Which makes me wonder (idly) what ‘C.I.A.’ really stands for. Though there’s a world of paranoia and tinfoil down that road. But spies don’t just listen these days (if they ever did). [Which makes this a fascinating post, thanx!]

  7. Posted November 24, 2008 at 4:43 pm | Permalink

    but perhaps also a kind of dissemination (sp?) of all the things you’d like people to find out, for whatever reason.

    Reminds me of the propagand vs information discussion from a while back…

  8. Posted November 24, 2008 at 6:43 pm | Permalink

    you know, the real thing i meant to demonstrate with this post is sort the “links to links” concepts. where you for example do a search in google and then save a tumblr page connected to that, and then you can tumblrize that tumblr page again, and create these weirdo ephemeral data loops….

    but i see what you’re saying and thats an interesting angle. theres a lot of material to develop and explore here

  9. Posted November 26, 2008 at 10:07 am | Permalink

    Keyword Hijacking. It’s one of the most troublesome memes I found in 2008 — got introduced to it on the Rigorous Intuition forums, by a fellow who’s devoted a healthy chunk of his life to researching and “proving” it.

    His basic contention is that intelligence services are actively using this kind of technique, but on a mass entertainment level. Disney movies, for instance, are carefully groomed to overlap with memes like Gulf War Syndrome of the JFK Assassination. (That’s his theory, y’all, not my religion…) It’s also remarkable how much this shows up in actual wetworks black ops shit.

    Remember the Carter Assassination attempt? How fucked up is a Universe where dudes named “Raymond Lee Harvey and Osvaldo Ortiz” try to kill a Democratic president a decade after JFK? Speaking of which, I’m sure anyone reading this has seen the EXTENSIVE AND UTTERLY FUCKING SURREAL list of memetic overlaps and common words shared between JFK and Lincoln’s assassination.

    So: are we imitating mankind or nature with Wexes? Is this something Intel companies do, or is this something THE UNIVERSE does, which Intel companies use as a convenient cover?

    No answers here.

  10. Posted November 26, 2008 at 11:04 am | Permalink

    Fractal relationships of the same thing, perhaps? Wexes imitating Intel companies imitating the brain imitating humanity imitating nature imitating the universe?

  11. Posted November 26, 2008 at 4:30 pm | Permalink

    I’ve read a lot of that dude’s keyword hijacking links stuff. And I like the concept, though I think the name could be improved. I think what happens is an existing concept or association is taken, and then wired onto or re-configured. Timothy Leary talks about that somewhere. Post-larval to pre-larval communication, something or other. Good subject to explore further!

  12. speedbird
    Posted November 26, 2008 at 4:35 pm | Permalink

    > is this something THE UNIVERSE does [?]

    Probably. But also something that people try to tit about with for nefarious ends.

    Thanx ian for pointing me back to the end of Job on your site.

    You think about someone, and the ‘phone rings, and there they are. Did thinking about them make them call you? No: but it did make it /significant/.

  13. Posted November 26, 2008 at 7:45 pm | Permalink

    Thanks speedbird, happy to hear that my tumblr site’s been of use!

    I’ve totally revamped my main as well, although there’s won’t be much new content until after Thanksgiving. It’s wordpress, so it’s got it’s own folder; link in my name is to the new site. But yeah, Web 2.0? So much easier…

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