Nova Spivak on Associative Search

Well-worth reading!

Our present day search engines are a poor match for the way that our brains actually think and search for answers. Our brains search associatively along networks of relationships. We search for things that are related to things we know, and things that are related to those things. Our brains not only search along these networks, they sense when networks intersect, and that is how we find things. I call this associative search, because we search along networks of associations between things.


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This entry was written by enjoying autumn, posted on December 3, 2008 at 8:14 pm.

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  1. By Making up words - [tmbchr]â„¢ on December 4, 2008 at 6:52 pm

    [...] Forces Google’s algorithm to become more associative. Nobody originally looks for a unique Googlewhack, but once it exists on a web page, it suddenly has a context of related documents to pull from. And so that word is historically marked in databases as having a particular function within a certain cyberspacetime juncture. [...]

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