Sex, Drugs & Lifestyle Marketing

Question: how do lifestyle marketers account for (or fail to account for) illegal and therefore more difficult to measure activities and characteristics on the part of their target audiences? Any resources or related content out there anyone has seen on this? Best guesses?

Background: Thinking about surveillance as performed by governments versus private entities, and what happens when the two work in tandem and what they’re actually looking for. Behavioral trait clusters is what I’m thinking (what tends to occur trendwise along with what other characteristic), but I’d like to deepen my understanding of the subject.


- END -

ASSOCIATED CONTENT @TMBCHR (Auto-Generated)

This entry was written by enjoying autumn, posted on December 3, 2008 at 6:35 pm.

permalink.

RSS feed for this post.

Comments are closed, but you can leave a trackback: Trackback URL.

2 Comments

  1. Justin Boland
    Posted December 4, 2008 at 11:20 am | Permalink

    http://www.brainsturbator.com/forums/viewreply/930/

    Researchers have figured out how to give an entire community a drug test using just a teaspoon of wastewater from a city’s sewer plant.

    The test wouldn’t be used to finger any single person as a drug user. But it would help federal law enforcement and other agencies track the spread of dangerous drugs, like methamphetamines, across the country.

    Oregon State University scientists tested 10 unnamed American cities for remnants of drugs, both legal and illegal, from wastewater streams. They were able to show that they could get a good snapshot of what people are taking.

    “It’s a community urinalysis,” said Caleb Banta-Green, a University of Washington drug abuse researcher who was part of the Oregon State team. The scientists presented their results Tuesday at a meeting of the American Chemical Society in Boston.

    Two federal agencies have taken samples from U.S. waterways to see if drug testing a whole city is doable, but they haven’t gotten as far as the Oregon researchers.

    One of the early results of the new study showed big differences in methamphetamine use city to city. One urban area with a gambling industry had meth levels more than five times higher than other cities. Yet methamphetamine levels were virtually nonexistent in some smaller Midwestern locales, said Jennifer Field, the lead researcher and a professor of environmental toxicology at Oregon State.

    The ingredient Americans consume and excrete the most was caffeine, Field said.

    Cities in the experiment ranged from 17,000 to 600,000 in population, but Field declined to identify them, saying that could harm her relationship with the sewage plant operators.

  2. US Romantic
    Posted December 4, 2008 at 11:25 am | Permalink

    Over a year ago, I dreamt that I went to a mall at some unspecified point in the future, pissed in a public urinal there and then went to try and borrow a friend’s cell phone to make a call. A computerized voice on the phone told me that I was prohibited from making a call because I had failed a randomly administered drug test at the mall, which had been correlated using biometric data from the mall to my voice print and usage patterns on the cell phone, thereby prohibiting me from using the technology, though there was no real legal repercussion…

Public Domain Where Applicable, Copy Left Where Not, Universal Free Realms Everyware Else for 2009 and for forever.the timboucher experience. No rights reserved.