From Collective Identity Project
“We believe that any good idea should speak for itself – a good idea neither belongs to, nor is the property of, any one individual. In effect, the good idea is always aimed at the greater good. The process of revealing/creating a good idea is the result of a collective mental effort aimed at sharpening our focus in one direction. A good idea is not driven by self-promoting, individual egos. Rather, a good idea is driven by the collective activities of the nameless who, for no personal gain (and only for the benefit of all), lay down the tracks towards one end/goal. In other words, ideas form us, we don’t form them – just as it is the nameless many laying down the “train†tracks (and not the individual “train†engineer) who dictate the direction of the train.
Our goal is to develop software that allows communities to develop good ideas as a result of participating in collective identities. “

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[...] also my post on collective identity as mediated through software systems, and some predictions about how collective identity will work within a ubiquitous always-on [...]