That the company Apple has managed to take a first person pronoun of self-identification and then attach it to any random product with a reasonably intuitive interface:
Ital is derived from the word vital; in Rastafarian parlance, the initial syllable of a word is often times replaced with the letter “I” as a means of expressing the self determination of the African race; thus eternity become iternity, creation iration and vital ital. As Velma Pollard explains in Dread Talk The Language of Rastafari, “The sound ‘I’ is also related to the meaning of ‘eye,’ the center of sight, allowing the Rasta man to be far seeing when compared to the non-Rasta whose sight is at best limited.” Although the word ital is associated primarily with food, it is also used among Rastafarians to describe anything in its natural state.
What would a Rasta OS look like? How do dreads think about computers? There’s a segment in “Neuromancer” towards the end where there’s a Rasta space station and none of their vessels use clocks because they’re a tool of the Babylon system. I’m inclined to agree with them, and yet wonder how you can create a universal technology which meets the needs and beliefs of any party anywhere at any time? Is such a thing possible or even desirable in the first place? Those are questions which interest me a great deal right now.

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2 Comments
I’m thinking of changing my last name to Ital.
Nobody will get it, they’ll just think you’re Italian.